Helping You Go B Corp
B Corp is better business
"The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders - it has an equal responsibility to the community and to the planet.”
What exactly is a B Corp?
Certified B Corps are a new form of business that seeks to balance purpose and profit. This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business as a force for good.
They meet independently verified higher levels of:
1. Social and environmental performance
It's achieved by measuring the positive contribution that your organisation makes through the BIA or B Impact Assessment. It reviews your business against the 5 pillars of:
The assessment is a self-assessment and is completely free to take. You only pay to have your certification verified by a B Lab Standards Assessor, however, you will need to do that to get the certification.
Fundamentally, it's a measure of the good that your business creates from its operations and business model. The Certification tool is a formula for helping you maximise the good that you can create in and through your organisation.
Why B though? Shouldn't we be an A Corp? Well, the B stands for Benefit. So beyond just benefitting your shareholders, what other benefit does your organisation have?
Why would I want to certify my business?
People want to work for, buy from, and invest in businesses they believe in and B Corp Certification is
the most powerful way to build credibility, trust, and value for your business amongst all stakeholders.
Walk the walk, don't just talk the talk. "Purpose Washing" and "Green Washing" are both rife in the market, but customers and employees are increasingly better at recognising "Purpose Lite". B Corp and a genuine purpose will see you gaining raving fans as a customer base.
Get purpose at work in your organisation and see an increase in team performance, team engagement, as well as attract and retain the best talent.
Join a community of over 4000 businesses around the world that are aiming to make the world a better place. Benchmark your business against local, regional and global peers.
Not only is this the 'right thing' to do, but it also makes economic sense as well. Research shows that
being a B Corp can add to your bottom line and profitability.
Genuine triple bottom line is the future for all business.
And as a bonus, you get to sleep well at night knowing you've done the right thing! #priceless.
How does the certification process work?
To B Or Not To B?
Still not sure if B Corp is right for you right now? Well, get a FREE copy of the e-book "To B Or Not To B" to help you understand the what, why and how of B Corp certification.
I Wannabe B Like Jeuneora
Like to know more about how we roll and what we can do for epic humans like you? Check out the case study showing how we helped fast growth global brand Jeuneora get B Corp Certfied and beyond...
Need some help?
The B Corp Impact Assessment (BIA) is hard for a reason - it's not a pay your money and get into the club. You need to meet the rigorous (but achievable) standards.
At Grow Goood we specialise at working with companies that want to become B Corp Certified but are lacking the:
Know-how (the questions can be tricky)
When it comes to navigating your B Corp Certification we reckon we can help you on that journey. We are global experts in business for good, organisational purpose and creating impact led organisations and we regularly work with organisations in the US, Europe, Australia and New Zealand to help them go B Corp and beyond.
If you are ready to go just click on the "Book A Call" button below.