B Better 100

This is your chance to be a part of something amazing as we seek out the next 100 Kiwi B Corps.

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What is the B Better 100?

"The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders - it has an equal responsibility to the community and to the planet.”

Rose Marcario, CEO Patagonia

To massively accelerate the growth and impact of business as a force for good in Aotearoa New Zealand I want to work with 100 NZ businesses to get them B Corp Certified.

The B Better 100 is about community, impact and above all creating a movement of businesses here that want to be the best for the world, not the best in the world.

Imagine if every business in Aotearoa was 100% committed to making this already great place truly Godzone...

Who can take part in this?

This isn't for everyone...

You will need to be:

  • In operation for more than 12 months

  • A for-profit entity 

  • Ready to commit the time and energy to complete the full certification process

  • Not involved with any industries that would preclude you from Certification

  • Ready for some serious Purpose Fueled Performance

Some of the B Better 100 companies

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What do I get?


A 60-minute interactive and energising kick-off workshop to educate your entire team on the journey ahead.

1:1 assistance


To navigate the BIA. Over 4 hours of coaching we'll get you as close to the 80/200 pass mark for you to go on and get your certification verified by the standards team.


Specific advice on how to answer the questions to maximise your points. Advice around impact improvement by identifying quick wins vs long term initiatives.


Access to resources and documents to speed up the process.


Membership to the exclusive B Better 100 Community to share ideas, collaborate and connect with other epic businesses doing good in Aotearoa.

B Better 100 Awards

Entry into the innaugral B Better 100 Awards where we celebrate the impact of the community.

Why work with me?

When it comes to navigating your B Corp Certification I reckon I can help you on that journey. I'm a global expert in business for good, organisational purpose and creating impact led organisations and I regularly work with organisations in the US, Europe, Australia and New Zealand on that. On top of that:

  • I am NZ’s 1st qualified B Consultant having successfully completed the training programme run by B Lab ANZ.

  • I've been helping companies navigate B Corp Certification since 2017.

  • I've been engaged by over 25% of the current B Corps in NZ to help their Certification process.

  • I've been a B Corp Ambassador since 2015

  • Grow Good is one of the founding Kiwi B Corps (#8).

Work with me to guide you through the process and save time and energy and be confident in your submitted score.


It's like you need to take an exam and I've taken that exam multiple times and have the answer sheet for many of the questions!

Don't just take my word for it...

Melissa McCosh



"A big thank you for all the time and effort that you put in to help us through the process. You seeded this idea a long time ago which set us on this path. Countless emails and hours of helping us get on track, especially in the early days, was instrumental in us getting to this point so thank you."

Sarah Able

GM People & Culture

The Co-Operative Bank

"Tim was a huge help to us in gaining our B Corp accreditation. He provided some good, practical advice on what we could expect throughout the accreditation process and some excellent tips on how to interpret and respond to some of the trickier areas. But most of all Tim gave us the confidence and inspiration to just get on and do it, when we could have spent many more months talking about it. I’d highly recommend Tim to any organisation thinking about embarking on the B Corp journey."​

Think you are ready?

Ready for some serious impact?


Think you can take the Purpose Fuelled Performance that's going to be coming your way?

Click on the button below to apply and we'll assess whether you make the cut!