For us to precipitate the change that we all want to see in the world we have to make business as usual realise that they have to be more like us.
They need to have more soul, they need to have purpose.
And the best way to do that?
Is to take customers and revenue from them. Hit em in the only place they currently understand.
Make them sit up and wonder what you are doing that means people don’t want to spend with them.
After all, we are living in a time when more people want to support the brands and businesses that are doing the right thing.
More people are looking to support organisations built to do good.
But it's not a given that you're going to get the business just because you are a bunch of good ********.
Kevin Costner, I'm sorry bro but you were wrong. Just because you built it doesn't mean that they'll come.
It’s gonna be more Al Pacino in Any Given Sunday – one inch at a time.
Neither of us wants your Field of Dreams to crumble into nothing.
So what do we do?
There are two parts to the sales challenge purpose and skill.
Business as usual generally doesn't have such a deep level of purpose as you do but they understand sales and how to do it effectively. They typically also invest in training and development to keep them sharp.
And this actually gives you a unique advantage.
Because it's easier to teach a business owner or team in a purpose-driven organisation how to be sales heroes than it is to work with an organisation to help them identify, articulate, connect and manifest their purpose.
And trust me I know because I do both of those things…
So, one of the quickest ways we can create change in the world is for all us businesses and organisations working as a force for good to level up, up-skill and become Jedi Masters of sales and selling.
By doing this collectively we will create the new normal. A new version of business as usual where all organisations contribute to a better world.
And that's why I'm so passionate about working with world-changing organisations like yours to make sure that they can tap into their highest levels of purpose fuelled performance.
To get more revenue and market share so that they can do the most good that they can.
If you want to help me be a catalyst to this kind of change and if you think I could help you take your revenue and impact to the next level to co-create this change then we should talk.